What’s In A Name?

Wow, it has been awhile since I have been able to post anything on my blog.  My apologies to those who follow.  My family and I are in the midst of transitioning back to the U.S. after five years of ministry in Italy.  Currently, we are in Fort Collins, Colorado with some 5000 of our U.S. staff for a national conference.  During these days we announced our organizational name change.  There has been some angst and confusion over this move.  I have posted below a well written perspective by Ken Cochrum.  Read and see if this helps put into perspective why we changed our name from Campus Crusade for Christ to Cru.  And follow Ken, a thoughtful leader, at http://www.onleadingwell.com.

You may have already seen some of the very positive or somewhat negative media coverage regarding this change. As staff members who were intimately involved in this process for the past nine months, we want to let you know some of the reasoning behind this change.
1. The problematic words in the name were Campus and Crusade. The term “Campus” has not represented the full scope of our mission for many years. We have a few dozen sub-ministries under our umbrella, and many of them don’t involve ministry on a campus.  There is a family ministry, a humanitarian ministry, a ministry to professional athletes, a workplace ministry, a military ministry and many others.  The word “Crusade” has drawn negative attention in parts of the world and among groups who associate it with Christians who forcefully push their faith on others (as in the middle-ages).  In changing the name, we didn’t set out to remove the word Christ.
2.  As an organization we have not wavered in our commitment to Jesus Christ or raising up his name – the only name that ultimately matters – among every tongue, tribe, people and nation.
3. The majority of Christian missions organizations and most local churches do not have the name Jesus or Christ in their name. This doesn’t lessen their devotion to Christ or their effectiveness. (The media bashing we have received has been accusing us of kowtowing to political correctness by dropping the name “Christ.”) Let me assure you, this is completely ungrounded. 
4. Our mission remains the same: To help fulfill the Great Commission by winning, building and sending Christ-centered multiplying disciples and to give every person a chance to say YES to Jesus. It’s the same mission that God gave to Bill and Vonette Bright in 1951.
5. We are not backing away from Jesus but rather moving toward those who need to hear the gospel, more effectively in Jesus name. 
 You can find much more information on our FAQ site here. (Link: http://www.ccci.org/about-us/donor-relations/our-new-name/qanda.htm#2)

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